Accure Launches Social Media Analytics Platform

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Accure Pvt Ltd, a Bangalore based big data analytics company announced the launch of Social Media Analytics Platform. This big data analytics solution leverages public conversations happening in various social media, such as facebook and twitter, and enables organizations to gain meaningful insights so that they can reach out to potential customers who may not be otherwise reachable.

“This is a high scale analytics solution built from ground up and deployed on Amazon AWS cloud infrstructure to scale as the demand grows.”, says Moghisudding Raza, COO of Accure.

Shamshad Ansari, President and CEO of Accure, says that Accure’s goal is to serve organizations of any size and provide them with tools and insights that will help them improve their topline and at the same time optimize their marketing ROI.

Ansari further quoted, “Accure SMA receives real-time messages from various social media channels as and when they are created from anywhere in the world, and intelligently connects to those who might be looking for products and services your organization offers.”

accure1Examples of actionable insights that you might be able to derive by using Accure SMA are:

  • What people are talking about my brand? Positive? Negative?
  • What people are talking about my competitors?
  • Where does my organization stand compared to the competitors?
  • Who should I follow up and spend my investment to maximize the return?
  • Who might become the buyers?
  • Who are satisfied customers?
  • Who are dissatisfied customers?
  • Who should I send the marketing campaigns to?
  • How long I should run a marketing campaign?
  • When I send out marketing campaign, what sort of buzz does it create?

And many more insights..

For more information, please visit http://www.accuresoftware.com

Accure SMA is currently avaible for a 15 days no obligation trial. To signup and register to try, you could send an email with your interest to info@accuresoftware.com.

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Mohit Bansal(23) is B.Tech in Electronics and Communication Engineering from Indian School of Mines, Dhanbad, India. He has interest in business and entrepreneurship and has published couple of research articles. He is also associated with various NGOs. He is with Techaloo when it was just in concept stage. The Techaloo site was not existing even then. Currently Mohit is working with Mu Sigma as a Business Analyst Profile.

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