Alchemy Store


Customization of Attire is today’s fashion. If you are looking for customized attire then Alchemy Store is for you. Alchemy Store aims to provide students and alumni of premier schools and colleges across India a chance to express their pride at being products of such reputed institutions.

Once upon a time, a dream breathed air… Hence Alchemy evolved. Alchemy Store is established in August 2011 by Varun Meghani and Aman.R.Jain at Bangalore, Karnataka. Both Varun Meghnai and Aman.R.Jain are the student of BBM in St. Joseph’s College of Commerce, Bangalore. They are just 20 years old and both hails from Rajasthan.
The idea of Alchemy comes from their need itself. Aman came up with the idea when he was in his first year. Colleges always have festivals and sports days and students are always looking for customised T-shirts and sweatshirts and pay major bucks to get them made. He thought about tapping into this demand. But Varun was a little lazy and nothing worked then. But in their second year when the sports day was around the corner, They decided to take it up seriously and Alchemy was born Thus the Alchemy Store came into existence.
Alchemy finds its name from a word which describes a magical power or process of transmuting a common substance, usually of little value, into a substance of great value. The same they do at alchemy store. They customize the plain tee and make them priceless.

Initial Investment
Varun and Aman started alchemy store with their own pocket money. The initial investment for the Alchemy store is merely 600rs.They invested just Rs 600 in visiting cards and gave it to everybody in college.
With 20 part-time ‘employees’, Alchemy began on the basic principle of plugging the demand-supply gap within the college campus.

Why Alchemy Store
As of now so many online and offline stores are available for customization of T-shirt. But Alchemy Store is having their own reason to get success in this short span of time. They are very competitive in pricing, no compromising with quality and prompt delivery are the key point in their success. At the end of the day the clients are their friends more than just being customers.

Alchemy Store Business Model
There are 15 Student Brand Managers in whole India in a team. Along with them –
2 marketing heads
2 Public Relation Officers
The whole company is run by students only.
The fabric is sourced from Ludhiana, where Aman’s extended family was in the business. They identified a local manufacturer in Magadi and tied up with him for production of the shirts.

Who are the Customers and What are the products
Typically various institutions, schools and college students are their major customers. Along with them Alchemy Store is very popular among some corporate houses and alumni of various colleges .They accept single order to bulk order.
They at Alchemy excel at customization of hoodies, zippers, t-shirts, pull-overs, alumni merchandise, mugs & much more. Precisely, customization at its very best that brings about value addition .New unique and customized products are keep on coming to their store. Visit for more details.

Marketing Strategy
Marketing is handled mainly by Student Brand Managers with the guidelines of marketing head.
Social media plays a vital role to promote their business along with mouth publicity.
They are having a strong presence on Facebook and twitter and Google as well.
The Alchemy team is currently developing a application for android user so that one can place a order with just an click via mobile phones.
They have use cricket celebrity to promote their business. Muttiah Muralitharan, Luke Pomersbach, Mayank Agarwal are some few among them.
Apart from advertisement they have their catalogue and fliers that also make some noise among customers.

How Its Works
Visit Alchemy store at Choose any product listed there. Apply your customization and place an order in single/bulk. One can place an order via phone or via email.

Call Us
Email Us

Alchemy Store at Present
Alchemy Store was started with t-shirt customization only but later they have come up with other products as well viz hoodies, mug, pull over, alumni merchandise etc.
They have tied up with some of the institution present in Bangalore like Christ University, Jospeh College etc. Tied up college student directly buy customized stuff from store for various occasions.
Alchemy Store has recorded a turnover of over 1cr in the very first year.

Future Plan
Alchemy Store future plan is to work with Top Schools and College in and around India and Top Established Organizations by providing them with own Merchandise exclusively prepared for them. So far they have been successful in Working with some Top Organization and providing them apparel.
Alchemy Store wants their store with more products and want to provide online purchase facility for their customer soon in future. That will help them to grow their business fast and wide.

Advantages of Alchemy Store over other:-
1. Wide product with competitive price
2. Quality of the product
3. Prompt delivery
4. A unique program for alumni to keep old moment to cherish and enjoy.

Disadvantages of Alchemy Store:-
1. No office other than Bangalore thus they take order from outside Bangalore as well.
2. Not popular outside Karnataka.
3. No online buy option.
4. No price detail on store.

For further information visit website
To read the customer feedback about Alchemy Store service go to Alchemy Store facebook page at
You can follow on twitter at as well.


  1. Vikas says:

    Thanks 2 all for your support  2 win this competition…… :)……

  2. viren singh says:

    Great article !

  3. ghanshyam says:

    good …Nice article..keep on …dear

  4. avni says:

    nice article…….

  5. kunal says:

     good to know. .nice article

  6. Arvind says:

    Nice and well written article……..!!!

  7. vishnu prabu says:

    excellent work man !!!

  8. Diksha says:

    nice n informative!! waiting for more….

  9. sachin says:

    nice …………….

  10. Naveen says:

    good to know. Nice article.

  11. Deepak says:

    G8 article bro…keep it up

  12. Ambika says:


  13. Ankush Mittal says:

    hummmmm its really a valuable information for us. I think this project should Implement all over the India and we must promote it ……… and i would like to thank you very much to  acknowledge us  the  about the same by this valuable Article.   

  14. sashwati says:

    its is really a nice start up… keep it up ..

  15. Ajay says:

    Nice article man!!!!!!!@

  16. ROHIT MARUTHI says:

    Nice!!! @

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