Aura……Eco-Friendly Textile


Everyone has a great compassion towards environment.Many of us try to play a our role in saving environment.Some break the frontiers and do note-worthy and play a commandble role in saving environment.
Arun Baid and Sonal Baid broke the frontiers and took one more step ahead.Through Aura,they reflected their love for the environment and their passion to work for it.Through their innovative biotechnological process of the complete processing including dyeing in textiles,they want to reduce the pollution and harm caused by regularly dyed textiles.They want to promote a change over from synthetic textiles to our environment friendly HERBAL DYED products.

Their product is organic textile / articles with Herbal Dyeing.Organic cotton sales have increase 83% from 2006 to 2007, and is expected to be $6.8 billion by 2010. All most all of it is chemical dyed.  Herbal dyed is most eco friendly form of processing compared to other processing technique. Therefore, the market potential is huge.


They live by their mission of preventing the global warming and reducing the pollution through artificial dyes in textiles.They also recycle the solid waste and liquid waste produced to live by their principle,”We Live and Die Naturally”.

They are into herbal dye organic textile, garment, stitch, pack buy and sale organic textile business.Their target market is Institutional Sales,  Consumer Retail sales.

Aura Herbal Wear was established in 2003, a unit of Divine Over Seas Ltd.
There was no previous ownership for the company.
Success: Standardization of color pallet using Bio – technique.
Failure: Repetition has been a challenge for dying certain colors.
Lessons learned: Need strong R & D, with awareness program in continuous basis.
Reputation: Complete Eco / Green Project.
Sales: Starting form Turnover of 5 lakhs to 2 crs last year.
Profit History: Gross Profit has been approx. 40% right from beginning.
No. of Employees: Start from 10 to 55 as on date.

We will coming up with more details regarding AURA HERBALS in our next post..Stay tuned to know their market strategies etc..etc..



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