Bluegape – online poster sharing and sale made easier


Bluegape is  a start up initiated by to IITian where one can order customized posters online and your order will be delivered at your doorsteps.

Bluegape is founded by Sahil Baghla, a final year student at IIT Kanpur, along with  Ayush Varshney ,a second ear student at IIT Kanpur.

The journey of this start up is started with the zeal of entrepreneurship and one incident that happened with Sahil. He was looking for some posters for his room wall but couldn’t find appropriate one .Even on the net also there were very few options available that too costly. This make him thinks and he sent out the mail to intranet to all the IITK student to get to know about their need.Fortunately he got tremendous response all over the campus. Thus  the journey of BLUEGAPE started.

In few days Sahil came up with the website bluegape along with Ayush .This idea was appreciated by all their colleagues and they sold around 2000 posters in the campus itself.


The working methodology is very simple. Just  go to .You will find two options there. You can choose image for posters from exiting gallery or you can add your own image with desired poster size.  In case of customized poster, the design team checks quality of picture (for size to be printed), and gets back to the customer with a draft of poster .If customer is ready with that poster and then that poster is sent for printing. Price for each poster is Rs 100/ including shipping charges. They take max 24 hrs for poster shipment.

The unique thing about this start up is their way of marketing .They prefer mouth publicity for bluegape. They have done that in cultural fest of IIT’s and other colleges, now they have  started to appoint a ambassador in all leading colleges of India.

This start up bluegape has become very popular among college youth. They have gained profit of around 10 Lakhs in almost 6 months. Till now they have sold more than 5000 posters and counting is still going on.

Currently cash on delivery is not available to avoid the last time order cancellation risk.

Recently they have come up with their new plan. They want this start up to provide platform for upcoming and newcomers photographers. They are now creating communities for photographers where they can upload their photographs .Besides of that they are starting the royalty program which is unique in online poster business . In that program photographers will get royalty if his/her photograph chose for poster. They have incubated with Times of India group.

Latest two more batch mates of Sahil,  Mukesh Chopra and Devanshu Bhimwal have joined the bluegape team.

Advantages of bluegape over other

1. This website is designed by youth and thus given emphasis on youth especially youth of age under 20 (college going).

2. There royalty program  that will get great response from upcoming and newcomer photographers.

3. The way of marketing (word of mouth publicity).

Disadvantages of bluegape

1. Copy right issue for uploaded images.

2. Cash on delivery is not available

3. Currently gallery having few images.


Vikas Sharma

VIT University,Vellore, 2010

About Me: Currently, I am working as Software Engineer at CISCO System India Pvt Ltd, Bangalore. I have done my B.Tech (ECE) from VIT University, Vellore. My  passion is to do some innovative works.


  1. Mahesh kumar says:

    The posters at the URL are mind-blowing. I am not sure whether customers are given an option to opt for the type of paper for the poster and size of poster; if it’s not the case it would be good if you could add the same to

  2. Mahesh kumar says:

    Hi Rahul Verma your opinion about bluegape from customers perspective is too good. It gives a good impression about the site to the new visitors/learners of this forum. I felt something contradicting in your message; it is said in your message that “I first ordered 4 posters from bluegape. They got delivered to me in 72 hours” where as the selling point of this bluegape is “Posters for Rs100 with a TAT(delivered within) 24hours”. Kindly let us know if there is any specific reason for the same.

  3. Apoorv Jain says:

    I know these guys personally. Team is very dynamic cheers .

  4. Tammana Gulati says:

    Innovation !!!! no words

  5. Himanshu Kateja says:

    I was looking for a site for posters. so bluegape is the answer !! yey

  6. Shruti Choudhari says:

    Very nice article. hats off!!! BOL man,

  7. Parul Behl says:

    I have seen a better service than bluegape guys.. cheers!!

  8. Rahul Mehta says:

    One more happy customer of bluegape. must give them a try..

  9. Vishwas Singh Chauhan says:

    Mast Idea!!  \m/Excellent and easy explanation.

  10. tanvi says:

    nice yr..

  11. Sweta Tiwari says:

    I will buy few posters from you bluegape!

  12. shail says:

    awesome. I have bulk ordered, really gr8 operations and logistics…delivered timely.:)

  13. Varun says:

    Awesome startup. Good luck bluegape 🙂

  14. Saif Tagala says:

    Very nice article @ vikas… its really an interesting innovation.. keep it up.. all the best..

  15. Diva says:

    very good article….Vikas…keep it up..

  16. Shubham Jain says:

    Another Informative article. Thank u Sharmaji. 🙂

  17. Vikas Sharma says:

    Thnx Abhilash…

  18. ABHILASH says:


  19. Rahul Kanoi says:

    Cool idea. Colleges and ad agencies can be the best demand centers for this.

  20. Ved says:


  21. utkarsh says:

    Innovative and well written. Easy to read and understand .

  22. naveen kumar says:

    Nice Idea

  23. Sunny Vashistha says:

    Nice idea !! And good marketing.

  24. Navneet says:

    good article.. !!!

  25. Anvay says:

    Now thats called innovativeness 🙂

  26. vipul agarwal says:

    wow…dats amazing.

  27. Kapil says:

    Nic article bhai………..really an add-on in my knowledge…….thankss..:)

  28. alak says:

    Nice concept. Great Idea. Keep it up.

  29. keshar says:

    nice article  !! best of luck !!

  30. ranjana says:

    nice artical………….

  31. Shreyashi Pal says:

    Nice article..Great work done!!

  32. Aarpitta Deb says:

    excellent writeup in a very simple and easy to digest  language..and thanks for putting the  innovative idea to the notice of everyone:)keep it up

  33. Kriti says:

    mind blowing!! I used them. They are awesome 🙂

  34. kartik says:

    Very impressive!! Innovation at its best

  35. ambika says:

    this is vry nice article.

  36. simer says:

    very nice article.

  37. Aakriti Behl says:

    I am a happy customer of ! By now I have ordered 12 posters from bluegape. Their customer support has WOW factor in it.You can check walls of some happy customers on their facebook page at : will give 9.9/10 to bluegape 🙂

  38. Rahul Verma says:

    I am a happy customer of ! I first ordered 4 posters from bluegape. They got delivered to me in 72 hours. Then I again ordered 6 more posters from them. Their customer support is awesome.You can check out few walls that their happy customers shared on their facebook wall : will give 9.9/10 to bluegape 🙂

  39. Vikas Sharma says:

    ya mahesh…i am trying to put some customer comments here..thanks for your nice feedback..
    Thanks Rahul..Hope this will help other to make a order on bluegape…
    Thanks Aakrati for adding value to my article…
    Thanx Kriti for giving your feeback…
    Thanks Ambika for ur appreciation..
    Thanks Simer…
    Thanx Aarpita for your appreciation…
    Thanx Yogesh
    Thanx Shreyashi..
    Thanks Ranjana…
    Thanx Keshar…
    Thanx Viren
    Thanks Alak..
    Thanks Kapil for your appreciation…
    Thanks Vipul
    Thanx Anvay
    Thanx Navneet
    Thnx Sunny
    Thnx Naveen..
    Thanx Ved
    Thanks Utkarsh..
    Thanks Rahul..
    Thanx Abhilash

  40. Mahesh Kumar says:

    The message on BlueGape was useful in a way that you can order the poster of your interest at the rate of Rs100 within 24 hours. It gives that outline about the history and working of Bluegape, addition of few customer comments would be a little more helpful.

  41. sashwati says:

    this is a very nice innovative start up …. one can show his creativity and easier too at same time … cheerssss

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