Book for you : Developing new enterprise

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Cosmos Bookhive publishing house has come up with a new book “Developing New Enterprise”. We will be reviewing this book in this article.
Before going into details first let’s have a glance over the book artifacts:

Name : Developing New Enterprise

Publisher : Cosmos Bookhive

Authors : Ishwar C. Dhingra & Nitin Dhingra

MRP : INR 300

No. of pages : 348

Techaloo rating : 3/5

This book is written targeting a very large and diverse population. The target group ranges from Engineering college students to entrepreneurs and professionals.

PROS :

  • Covering A-Z of a business
  • Good for student community
  • Information is started in a conversation way
  • Case studies like ‘Singur tata nano controversy” are provided to relate with the topic

CONS :

  • Book is not thoroughly QCed, there are few printing errors (e.g., on P142 : Pics of Kolhapuri Chappal & Bikaneri Bhujia are swapped)
  • Book is meant for students but to expand the target audience it has moved away from the focus – Surely won’t be useful for the entrepreneurs
  • Graphics used in the book are lost in contrast – Not easily readable
  • Authors tried to cover every aspect of the business – this made it a little vague
  • There is a huge scope of improvement in re-ordering the content
  • Missing the reference at last, which is an important ingredient for such a texty book
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Mohit Bansal(23) is B.Tech in Electronics and Communication Engineering from Indian School of Mines, Dhanbad, India. He has interest in business and entrepreneurship and has published couple of research articles. He is also associated with various NGOs. He is with Techaloo when it was just in concept stage. The Techaloo site was not existing even then. Currently Mohit is working with Mu Sigma as a Business Analyst Profile.

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