Book Review….The New Age Entrepreneurs.


About the book:
Title:The New Age Entrepreneurs
Publisher : Random House India(
Author: More than One
ISBN: 9788184001761
This is the first book in the Mint Business Series,Published as a result of a unique partnership between Mint and Random House India.

The cover page of the book, looks quite interesting. On the cover page it is shown that if you have a plan and you nurture it well then you are surely going to be Successful else you will end-up in a mess.

Book covers the stories of 30 successful entrepreneurs from South India, including Mu-Sigma, Accel and other. The important thing about the book is that it covers the diversity. The entrepreneurs interviewed belong to different business fields including from sweets to IT and consultancy. This is a good point that , most of the interviewed entrepreneurs started their journey from scratch.

Stories of most of the entrepreneurs are more than 10 years old on an average. This doesn’t go with the book’s title “New Age Entrepreneurs”. Because the environment at their starting period was quite different .

Most of the Entrepreneurs are either Second generation entrepreneurs or professional who left their jobs for startups. So it may mislead aspiring entrepreneurs to join the job first.

A reader has to extract the knowledge on his own, No direct teaching is provided through the book.

The stories are really inspiring , the life story of the entrepreneurs is exciting. Few extracted points for aspiring entrepreneurs:-
 The Ecosystem in India is not as much favorable as in Silicon valley , But things are changing.
 Never be emotional about your Idea, you may have to change it in due course of time.
 Almost all the stories say that if you want to build a good plan then your B-Plan must have ‘Scalability’ and ‘Exit Plan’.
 Cash Flow is not a problem today.
 Building a good team is the most important work of an entrepreneur to be successful.
 Most of the stories tell that their early investment was from family and friends.
 Maintain a good relationship and network.
 The book reveals that in India “Even venture capitalists are risk averse.” That has to change.
Editing is excellent, though the design is very simple. The organization of the book is appreciable. Interviews in the Q & A format are awesome, and are the real food for an aspiring entrepreneur.

To sum-up I will give 7.5 out of 10 to this book.

Mohit Bansal(23) is B.Tech in Electronics and Communication Engineering from Indian School of Mines, Dhanbad, India. He has interest in business and entrepreneurship and has published couple of research articles. He is also associated with various NGOs. He is with Techaloo when it was just in concept stage. The Techaloo site was not existing even then. Currently Mohit is working with Mu Sigma as a Business Analyst Profile.

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