Business Development Strategy


Many professional firms struggle not because they lack the capabilities that clients need, but because they’re not targeting the right clients via the right channels with the right messages about the right offers.

Even within the same sector, different firms have different goals, different clients, different competitors and different capabilities. Each of these has an impact on what the most effective strategies, tactics and approaches will be for that firm.

We will work with you to develop a clear, compelling strategy and action plan which will ensure you and your team are focused in the right areas to achieve your goals.

This will involve:

  • Identifying the most profitable clients for you to focus on
  • Developing compelling value propositions for these clients and tailoring the services you offer
  • Selecting the highest potential channels and marketing tactics to reach your target clients (e.g. referrals, seminars, networking, articles, direct mail, cold calling, pay-per-click, etc.
  • Refining the messaging you will use in each channel
  • Setting appropriate targets to drive business development activity
  • Developing a detailed action plan for execution of the new strategy

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