College Start-up in India: The Success story of CONATUS


Youth is the power of nation and college students play an active part in the empowerment of society as well as nation. With great and brilliant ideas in mind there are many college and even high school students who are taking initiatives in business start-ups at college level.

“Some people dream of great accomplishments, while others stay awake and do them.”

Inspired by this thought and with a guilt in mind that our parents took huge loans for my education me (Mukul Maheshwari) and my friend Asad Mansoori students of Ajay Kumar Garg Engineering College, Ghaziabad started a company Conatus, which aimed at developing websites for various organizations as well as schools, colleges etc.

Our journey can be defined by this quote:

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful”

I am good at web designing as it’s my hobby and pastime as well so one day I thought why not to convert this hobby into source of income whereas my friend Asad is good at managerial actions and making contacts. So we joined hands and in this way our company started towards our short term goal which was to get maximum projects and make maximum contacts, whereas the long term goal was to serve nation as well as to make our parents feel proud.
The initial investment included:

Item Cost per project
Domain 3000
Marketing 2000
Maintenance 4000
Others, Overheads 2000

We started our first project with the development of our own college’s techfest website and we worked really hard and our hardwork brought results and slowly we got good results and appreciation. I still remember we were called by the dean and he said, “Good work boys, keep it up”, now we have worked over 70 projects in 2 years which also includes various international organizations websites. Now our company Conatus contains 20 dedicated employees of which 12 are technical experts and 8 are marketing experts. As far as our profit is concerned it depends on the type of project but its quite satisfactory.
The marketing head is Asad and his marketing strategies include giving presentations in schools, colleges and organizations, advertising through social media, making contacts through clients and advertising our name on our developed websites.
Now our team Conatus is working like an army. But we are students and have to concentrate on our academics also so we work part time. We are also planning to organize web development classes in our college so that students could find interest in this field and they may also be benefited technically. We also want to buy a work space as right now we work from home only. Our future goal includes taking our company Conatus to great heights and to get projects from renowned organizations like TATA, BIRLA, RELIANCE etc. Some of my teammates want to work in companies like Infosys, Microsoft, IBM etc. But I am sure one day Conatus will be more popular than all these companies. I hope for it as I follow these words,

” Hope is the thing with feathers that perches in the soul – and sings the tunes without the words – and never stops at all”.

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