DhartiBridalWorld: How a childhood dream turned into a business

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They say, the earlier you start, the farther you reach. Clichéd it may sound, but no one knows it better than Dharti Kanakia, a stylist who started her career at a tender age of twelve. Her journey from a small town of Bhavnagar to the tinsel town, if not exactly filmy, isn’t short of it either.  Dharti owns DhartiBridalWorld, a styling firm that provides its services for high end bridal orders and handles the portfolios of leading upcoming models. The firm provides training to the aspiring stylists along with providing make over classes.

Till Date, Dharti has groomed more than eleven thousand brides with clientele list including big barons like Kanakia Builders, Kachchi business Group etc. But the picture wasn’t so rosy when she started. “I have always had a penchant for design, colors and glamour attached with the show biz world. Without any particular aim initially, I started a small beauty salon in my home town of Bhavnagar. It grew gradually and so did my confidence. Post my marriage, I landed up in Mumbai, which I feel set a perfect ground for my career,” says Dharti in an aplomb manner. Dharti always believed in converting difficulties into opportunities and here is how she describes, “When I started in Mumbai, I knew that I had to offer something different to the clients that the established interests weren’t offering. I used to daily groom myself as a bride in different styles. With passage of time, it so became a practice that I could groom myself without the help of mirror. That is when I decided to hold a workshop where I groomed myself in front of more than 500 women without the help of mirror. I call it as ‘THE THIRD EYE ACT’. Having conducted number of such workshops across Mumbai, I became a household name in Mumbai for bridal grooming.” Her third eye act has not only won her admirers from Mumbai but from USA as well. An aspiring beautician Sapna Desai, came all the way from US to get trained under her for two months.

 

SuperModel Vidisha

SuperModel Vidisha

SuperModel Vidisha

SuperModel Vidisha

 

 

 

 

 

 

 

 

“Our magic lies in turning ordinary house wives and ladies into extremely beautiful, style conscious and elegant women,” says Dharti. Dharti credits her part of success to her mentor Archana Haria, under whom she learnt the knits and grits of the fashion world. Dharti was awarded the Best Bridal Makeup and Hair styling award by Archana’s academy in 2006. After a successful stint in bridal grooming, Dharti plunged herself into the fashion world. Presently, the firm manages the portfolio for Supermodel Vidisha, who was groomed into 15 different looks. Dharti plans to go international with bagging international bridal orders as well as handling portfolios of international models.

 

 

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