Five Million Likes on Facebook Makes Yepme.com the Most Popular Online Fashion Brand

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Yepme.com, India’s biggest online fashion brand recently crossed Five Million Fans on its official Facebook page, making it the most popular online shopping portal. With its huge fan following on the social networking site, Yepme.com is way ahead of other major players in the Indian e-commerce sector.

The Facebook page which was created in 2011, received a whopping 1.17 million followers in the very first year. Today, a post on the page reaches out to 76.6k users on an average with 1.2k engagements (likes, shares & comments) and 3.6k post clicks.

Mr. Vivek Gaur, Co-founder and CEO, Yepme.com said, “As a brand we actively communicate with our customers on social media platforms. The page and posts are designed to help our customers get easy access to fashion-rich content and buy their favourite products. In the last one year, the number of followers has increased by 80%, and going by our customer engagement, we expect this number to go up further.”

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Yepme’s association with its brand ambassadors Farhan Akhtar and Esha Gupta have greatly leveraged the organic traffic to their page. The videos posted on the page have been the most popular content, with Farhan’s music video receiving more than 2 million views and Esha Gupta’s advertisement more than 1 million views on YouTube. One of the most successful social media campaigns was conceptualized around Yepme’s music video with Farhan – “Tension Kyun Lete ho Yaar.” The campaign that got trending with #TKLH, was contest-driven and the posts had catchy captions and graphics taken from the video. The contests that were based on sharing real life “tension stories” received one of the highest customer engagement levels.

Apart from social media campaigns, Yepme has attracted more fans through inspirational posts on their blog and Google+ page. Yepme’s look-book videos featuring the latest trends in fashion has also been extensively viewed and shared by its followers.

Interestingly, 66% of Yepme followers access the Facebook page through their mobile phones. The popularity of the Facebook page has contributed to 30% of visitors to the Yepme website on an average per month. 60% of customers who come to Yepme from Facebook and transact, do it through mobile devices.

With over 5 million fans on their Facebook page, Yepme also ensures they connect with the customers on a personal level through the social media channel. The queries and concerns of the customers are responded to on the page, and immediate call backs are arranged to provide the best solution.

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About Yepme.com:

Launched in August 2011, Yepme is India’s first Online Fashion Brand which caters to young men and women between 20 and 29 years of age. It services over 1000 cities monthly and delivers close to 500,000 units to its customers every month. Yepme’s mission is to democratize fashion in India.

 

With a fan following of over 5 million on Facebook, Yepme.com has created new benchmarks in the online fashion industry. It was rated as one of the 5 top start-ups to watch out for by Forbes, for revolutionizing e-commerce industry. Yepme.com has been ranked as one of the top 20 fashion brands in the world (As per Stylophane). Amongst fashion brands, Yepme has one of the highest social engagements on Facebook. The brand was awarded “Web-only Brand of the Year” in 2014 by eTailing India.

 

Headquartered in Gurgaon, the company bears a strong foundation under the leadership of IIT, IIM alumni, Vivek Gaur (ex Unilever), Sandeep Sharma (ex Accenture) and Anand Jadhav (ex Pantaloon). To know more about Yepme.com, please visit: http://www.yepme.com

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Mohit Bansal(23) is B.Tech in Electronics and Communication Engineering from Indian School of Mines, Dhanbad, India. He has interest in business and entrepreneurship and has published couple of research articles. He is also associated with various NGOs. He is with Techaloo when it was just in concept stage. The Techaloo site was not existing even then. Currently Mohit is working with Mu Sigma as a Business Analyst Profile.

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