Founder Profile – Ravitej Yadalam, Founder & CEO of Pennyful


Do you want to cash back on your purchasing on internet??
Is it a new era of E commerce??
Lets know about the India’s paying back ecommerce through the profile of its CEO and Founder.

Ravitej Yadalam is Founder & CEO of Pennyful founded in 2010. An Electronics & Communications Engineer from RVCE, with an innate entrepreneurial streak he launched his first website at the age of 13. This bend of mind lead him to start an online cash back shopping program for the American E-commerce market. currently has over 2000 partners across the US and over 30million products showcased through the platform.

Pennyful India is an online cashback program targeting the Indian Retailer and Consumer. offers cashback to shoppers on transactions with partner brands in vast array of verticals. Pennyful through its cashback program aims at eliminating the hassle of inconvenient, rigid redemption options offered to shoppers.

With cashback fast becoming the next generation of loyalty programs, gone are the days when shoppers had to accumulate points as rewards. Unlike other offers and schemes, actually gives away real cash on purchases made by shoppers.

Hailed as one of the most promising young start-ups in India by the NEN and TiE organized eSummit in 2011, Pennyful is today a premier world-class cash back shopping platform. Ravitej has also featured as one of India’s Young Turks on CNBC-TV18 as part of eSummit 2011.

He is a sports enthusiast and plays Cricket, Football and Volleyball. He has been part of the judging committees at various events held by graduate schools across the city. He also takes a keen interest in other outdoor sports and martial arts.

Mohit Bansal(23) is B.Tech in Electronics and Communication Engineering from Indian School of Mines, Dhanbad, India. He has interest in business and entrepreneurship and has published couple of research articles. He is also associated with various NGOs. He is with Techaloo when it was just in concept stage. The Techaloo site was not existing even then. Currently Mohit is working with Mu Sigma as a Business Analyst Profile.

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