Funeral Startup Looking to Capitalize on Bitcoin Boom


With the growing interest in the emerging bitcoin economy,, a start-up bringing the topic of personalized funeral life celebrations into the mainstream, has taken the groundbreaking step of inviting investment from bitcoin investors looking to convert recent gains into an equity stake in the Internet’s largest resource and planning guide for personalized life celebration sendoffs.

According to founder Colin Firth “We have been following the growth of digital currencies including bitcoin, which showed impressive gains in popularity and value in 2013. The unprecedented interest in bitcoin coincides with’s plans to reach out to the investor market for our first round of outside capital. We feel by being the first dotcom to invite bitcoin investment deepens the pool of potential investors beyond the venture capital firms and strategic investors who recognize the unique value proposition that provides to our users.” is a free, user-friendly resource where people learn about their funeral options, plan their own unique life celebration and share their final sendoff wishes with family and friends. With over 1,000 original articles on unique sendoffs, funeral culture, history, planning and education, is solidly entrenched as the leader in online funeral education and planning. With a “Life Celebration Songbook” that includes over 500 song suggestions for musical sendoff memories, is well positioned to capitalize on the growing trend of consumer interest in planning and customizing their own meaningful life tribute sendoff as the final chapter in their life story.

“Reaching out to potential partners through the growing bitcoin community is an inventive option of networking with forward-looking investors.” Firth adds, “Considering the scalability offers as a free service that anyone can use to learn about and create their own unique life celebration sendoff and memorable legacy, we are optimistic our offer will be reviewed favorably by a range of investors who recognize the potential of Our goal is to make funeral planning a standard practice like life insurance and estate planning by providing an easy to use resource where anyone can create their own personalized sendoff reflecting the unique life they lived, because we all deserve to be remembered on our own terms. ”

Mohit Bansal(23) is B.Tech in Electronics and Communication Engineering from Indian School of Mines, Dhanbad, India. He has interest in business and entrepreneurship and has published couple of research articles. He is also associated with various NGOs. He is with Techaloo when it was just in concept stage. The Techaloo site was not existing even then. Currently Mohit is working with Mu Sigma as a Business Analyst Profile.

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