Gloob Décor Launches FLIPSPACES – India’s First Visualizer Application for Home Décor Industry


Gloob  Decor,  a  leading  brand  in  home  décor  and  home  improvement industry with more than 500 channel partners in 100 cities across India, announced that it has sold over 50 lakh rupees of Flipspaces licenses on its launching day.

Flipspaces, which was launched on 1st November 2014, is India’s first multi-category Home Decor Visualizer application in home improvement market with a  collection of more than two lakh product variantsranging from wallcoverings, clocks, sculptures, furniture, canvas frames  and other home accessories.  The  web  based  application  is  designed  exclusively  for  home  décor  and  home  improvement consumer market targeting architects, interior designers, contractors, developers, home décor store owners and other industry players. It can also emerge as a strong platform for all vendors, suppliers and other major stake holders in home décor industry.
Flipspaces allows users to visualize home décor products in relevant environments sorted by type of space (home, office, school) or even the colour tone of an environment. Flipspaces further aims at replacing the traditional physical catalogs reducing the cost and dependency on it. As the cost involved with traditional catalogs is significant, companies usually charge multiple lakhs of rupees for the catalogs only.

Kunal  Sharma,  Founder  and  Director,  Gloob  Décor  said,  “The  market  for  tech-based  HDV  (Home  Décor Visualizer) can be pegged at about 10,000 Crore in India alone. The sales figure over 50 lakhs rupees on the launching day is just indicative of the market potential of technology in this space.”
Mr. Ankur Muchhal, Co-founder, Managing Director pointed out,“we feel that the consumer experience for while buying home décor can be hugely improved than the std image plus description model which is widely prevalent  now.  Flipspaces  envisions  an  augmented  reality  feature  which  will  firmly  establish  Gloob  as  a leader in the technology aided home improvement distribution. We have a very strong R&D team which is coming up with new modules which can further disrupt distribution in the home décor market.”

Mr. Vikash Anand, Parter and Director, Sales added,  “Our background in technology and product design along  with a strong Pan-India sales presence  gives us an extra edge  to gain  market  entrenchment faster than any other new player. The web based application is designed based on extensive market research and customers’ feedback and has the ability to disrupt the market redefining the product buying experience in
home improvement from raw material selections to visualizations to cost analysis.”

Mr.  Mrinal  Sharma,  Partner  and  Director,  International  Sales  and  Strategic  Alliances,  added,  “we  are looking  to  explore  partnerships  with  like-  minded  International  Partners  for  the  distribution  of  this application.  Flipspaces  has  the  potential  to  becoming  a  major  change-catalyst  in  the  global  home improvement industry pegged close to $ 550 billion.”


Advantages of Flipspaces:
•  India’s first home décor visualization application
•  Substitutes physical catalogs which are costly, heavy and restrictive in merchandizing
•  Offers huge product collections and variants for any level of interior designing
•  Allows sorting by space, theme, colour and product category
•  Offers high quality visualization in relevant environments
•  Allows independent pitching for sales with login ID and password to anyone, anywhere
•  Helps copyright by time bound login to prevent sharing and copying
•  Offers free shipping for most products listed in the catalog
•  Supports for turn-key project implementation in key cities
•  Allows creating quotations at consumer end with features of tracking quotations and invoice
•  Offers sales reporting and task management system

Pricing & Offers:
Flipspaces  offers  two  categories  of  licenses  –  Diamond and  Platinum.  Diamond  is  priced  at  rupees  sixty thousand per year while Platinum is priced at rupees ninety thousand per year. The cloud based application is also accompanied with two other important modules to simplify accounts and sales analytics with some advanced  features  and  they  come  with  Flipspaces  free  of  cost.  For  more  details  about  Flipspaces  and  its pricing, please visit

About Gloob Décor:
Gloob Decor is a leading venture in home décor and home furnishing market by a group of IITians with over twenty years of entrepreneurial experience of building and scaling up enterprises. In a short span of two and half years, Gloob has developed over 500 retailers, 50 exclusive shop-in-shop and over 50,000 sq. ft. of cumulative store space in around 100 cities of India.It is also exporting to UK and Nepal.

Gloob has a very strong product portfolio of over two lakh unique home improvement product variants, 80% of  which  are  completely  designed  and  manufactured  in its  own  designing  and  manufacturing  lab.  The offering  ranges  from  wall  coverings,  designer  clocks,  canvas  paintings,  vases,  sculptures  and  home accessories, to designer furniture range. For more details, please visit



Mohit Bansal(23) is B.Tech in Electronics and Communication Engineering from Indian School of Mines, Dhanbad, India. He has interest in business and entrepreneurship and has published couple of research articles. He is also associated with various NGOs. He is with Techaloo when it was just in concept stage. The Techaloo site was not existing even then. Currently Mohit is working with Mu Sigma as a Business Analyst Profile.

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