Indian Independent Agency WATConsult Wins ‘Social Media Agency of the Year’ at the Socialathon Awards 2014


WATConsult, India’s biggest independent digital media agency, won 13 awards including the ‘Social Media Agency of the Year (Independent)’, beating agencies from over 12 countries, at the Socialathon Awards held on August 22, 2014 in New Delhi. With more than 300 entries including 100+ APAC entries, the win has catapulted WATConsult to the top of the chart in India, making it the highest awarded independent digital media agency.

An elated Rajiv Dingra, Founder & CEO, WATConsult, said, “Any award ceremony is as prestigious and as credible as its jury. The jury at Socialathon was not only the best minds of APAC region but also had the complete mix from all the large agency networks as well as media and creative representations. There was also Unilever, which is one of the largest clients using digital in the region, representing the client view.”

“I believe due to this the APAC wins become very credible and prestigious for us. It’s also a clear validation that our work is now comparable to work done in the APAC region.”

“As an independent agency, winning, retaining and growing business are all huge challenges. Unlike a network where global wins or APAC wins result in growth in business in India by default, as an independent agency, we need to win and grow one account at a time and there are no default wins.”

“Over the last eight years we have grown to a 150-people team across four cities in India with 85 renowned brands as clients. We have also grown from a social media specialist to providing full service digital solutions. But in spite of this growth we believe we were still relatively lesser known in the industry dominated by large networks. This award certainly is a big boost not only to our confidence and motivation but also helps us illustrate to clients and partners that we are a leading agency not only at an India level but at an APAC level. It adds tremendous credibility to our already growing name in the industry,” concluded Dingra.

The awards won at the Socialathon awards 2014 are listed below:

  1. Social Media Agency of the Year – WATConsult
  2. (APAC) Bronze – Best Use of Social Communities
  3. (APAC) Bronze – Best Use of Social Media in a Larger Campaign
  4. (India) Gold – Best Use of Social Communities
  5. (India) Silver – Best Use of Social Media in a Larger Campaign
  6. (India) Silver – Placement of Content
  7. (India) Silver – Creating and Managing Social Communities
  8. (India) Silver – Always On/Real Time Response
  9. (India) Silver – Best Use of Co-Creation
  10. (India) Silver – Best Use of Social Media on Mobile
  11. (India) Bronze – Social Commerce
  12. (India) Bronze – Best Use of Social Nomenclatures such as Tags/Hashtags
  13. (India) Bronze – Best Use of Co-Creation


WATConsult has asserted its supremacy in terms of the quality of work being done for its clients. The competing agencies included the likes of Ogilvy one, IBS, Social Wavelength, MEC etc. which are some of the biggest names from the Digital Industry in India.

About Socialathon

DMA’s APAC level Socialathon Awards, recognize and award the work that is not only able to fully tap on the potential of social media platforms for marketing, but also work that lays the benchmarks and future trends for social media marketing.

About WATConsult

Founded in 2007, WATConsult is India’s leading digital media agency which works on integrated digital and social media campaigns for over 85 brands. WATConsult has a 150 member team spread across Mumbai, Delhi, Bangalore and Kolkata. Some of the brands serviced by WATConsult include likes of Godrej, Tata, Mahindra, Bajaj, SAP and Nikon. For more information, visit

Mohit Bansal(23) is B.Tech in Electronics and Communication Engineering from Indian School of Mines, Dhanbad, India. He has interest in business and entrepreneurship and has published couple of research articles. He is also associated with various NGOs. He is with Techaloo when it was just in concept stage. The Techaloo site was not existing even then. Currently Mohit is working with Mu Sigma as a Business Analyst Profile.

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