India’s first online memorial portal – interview with Mr. Vivek Vyas, Founder

31693169a1 – India’s first online memorial portal A portal which helps us relive the lives of our parted loved ones and ancestors. We all have memories of our ancestors in our mind or in print media format but none so far to preserve them forever online. is 2+ years old rising startup, first of its kind for Indian subcontinent. Hope to see them rise like,, etc. in a new market of 1.2 billion population. with 8.9 millions(death) loved and departed one in the year 2012. We had a chance to interview with its founder Mr. Vivek Vyas. He would like to share his experience and thoughts as below:

Techaloo: What is How is it different from its competitors?

ShradhanjaliVivek: is India’s first memorial portal which helps us relive the lives of our loved ones and ancestors, one can publish and share photos, videos, biography (multiple language), family and personal details, milestones, achievements etc, choice of background religious music, people can post condolence messages, set birth and death anniversary reminders for relatives and friends and pass on the real legacy and ready reference for the new generation. Well there are no competitors as of now in Indian market.


Techaloo: What is the vision of your company and who all are its target customers?

Vivek:The vision of the company is to be a popular and national brand within couple of years and preserve as many lives as possible on the portal to provide a ready reference to our new generations


Techaloo: Tell us a little bit about yourself and co­founders.

team shradhanjali.comVimal Popat: A commerce graduate with a view to offer something exciting and useful to the society; Vimal left the well settled job and took plunge into entrepreneurship. He holds in access of 12 years of experience into sales and man management and developing successful dealerships and agencies. He believes in raising the bar and challenges the limits. He has successfully managed and developed dealer network with Castrol India ltd. and later managed unit of more than 100 successful financial advisors with Tata AIG wherein he created many records. His core expertise lies in concept development, execution, testing and man management


Vivek Vyas: Vivek is a first generation entrepreneur having 7 years plus experience in sales and training. He holds various professional qualifications and believes constant learning as a part of professional life. An initiator and a team player who had been frequently assigned leadership tasks. He was instrumental in developing and training Baroda module bancassurance team of SBI and taking it nationally no.1 during his tenure. His core competency lies in training, relationship management and network development. He has prepared and rolled out many activities and initiatives for promoting sales, recruitment and agencies which were implemented and proved to be successful. His competency lies in training and network development and wants to plug the gap between real and virtual world.


Techaloo:When did you start and what/who inspired you to start

Vivek: We started working on this concept in 2010 and could implement in mid 2011 actually, the idea came in fluke while having snacks as the snacks were served on piece of newspaper obituary column page we felt bit disturbed and these thought “cant these be presented in some more respectable and presentable manner which also stays forever and can be accessed globally and be remembered and shared?” these questions made us go about this noble cause.


Techaloo: When did you start Were you people still in college back then or your courses were over?

Vivek: We were working professionals when the idea struck our minds and we immediately left the job and started working on the concept.


Techaloo: What was seed capital? How did you manage that?

Vivek: It was self funded and still it is a self funded venture, however now we are open to raise funds from interested angels and VCs in order to expand.


Techaloo: What are the challenges you faced in establishing your company?

Vivek: Lack of experience being first generation entrepreneurs we faced all the challenges and difficulties one may face.


Techaloo: How much satisfied you are with your journey so far? What are your future plans?

Vivek: It’s been an exciting journey as far, future plans are simple. To make this service a national brand and showcase this on national scale.


Techaloo: Your break even track record is impressive. I am impressed. As your employee/team member what you look for in them?

Vivek: We believe in openness one can share silliest of the ideas we listen to them and try to implement whenever possible no matter has it come from some employees, freelancer or any of the sales agencies or the customer.


Techaloo: What is your response to the notion  “Indian   eco­system   does   not   encourage entrepreneurs?”

Vivek: Mixed reactions on that. Agreed that it does not encourage but time is changing this too will change and We believe one should not rely on circumstances, policies, government support etc. if you have it in you, go for it do not expect any kind of support from anyone be it environmental or govt support. One should believe in the philosophy/ quote by Napoleon who said “Circumstances, what circumstances? I make circumstances.”


Techaloo: In your opinion what is better, starting the company of your dream right after college or joining an already established company before to get some experience?

Vivek: We are of an opinion to get hands on experience by working couple of years with some companies and get experience of how things move, how departments functions and then start on your own.


Techaloo: What suggestion you will give to aspiring entrepreneurs?

Vivek: Being new and first generation entrepreneurs we can’t suggest aspirants the only tip we can share is you got to have lot of passion and patience. Passion to deliver come what may and patience to see through the tough time you will face in this journey of entrepreneurship. Yes, it does offer good money and fame but it’s not bed of roses.


Techaloo: What do you think about Techaloo?

Vivek: Can’t get better than this when it comes to startup news at college. You guys rock.. keep up the good work. has been widely covered by top tech news site across the world.

Following are the recent coverage they have received in various media.

10. MY FM


  1. MAULIK says:

    Great work done by an Indian Proud of their work on national level, hope to see u guys go further as you have put the water to the roots( forefathers)

  2. Vivek Vyas says:

    We thank the entire team of for covering the story beautifully and in detail.

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