infibeam acquires an Ahmedabad based startup Odigma

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Ahmedabad based leading ecommerce company Infibeam and Bangalore based ODigMa a leading digital marketing company have entered into an agreement under which Infibeam will acquire ODigMa, with 100 % stake and complete ownership. This acquisition will further strengthen and expand the broad range of ecommerce and digital marketing service offerings by Infibeam to its existing and potential merchants and enterprise.

ODigMa provides strategy, digital marketing, and technical services to hundreds of companies across major retail and services sector to enhance their customer engagement and brand experiences that drives e Commerce performance in India. The company has built some of the most powerful social applications and campaigns on Facebook, Whatsapp and twitter for clients in India and abroad.  This acquisition will broaden Infibeam’s own service capabilities in online space, which the company provides through its B2C platform Infibeam.com ( www.infibeam.com); the retail commerce  and B2B platform BuildaBazaar.com (www.buildabazaar.com), the commerce technology service.

ODigMa which is currently a profitable entity with more than 400 hundered brands will continue to render its services with current team capabilities in Bangalore Mumbai and Delhi. Infibeam through the acquisition of ODigMa intends to democratize the digital marketing and communication service in India and offer an affordable comprehensive suite of marketing, technology and analytic solutions to help improve marketing performance for its existing thousands of merchants on buildabazaar SME platform, enterprise and individual as well as potential SME’s.

Sachin Oswal COO, Infibeam.com said that “The acquisition of OdigMa will expand our digital marketing capabilities in the key areas of social media and SEO, SEM etc. complementing our existing strengths in e-commerce technology, mobile applications, analytics, and marketing operations. Through this acquisition Infibeam will be able to offer digital marketing to  thousands of our B2B merchants who use our digital commerce platform and provide innovative marketing solutions to our B2C customers.”

Advit Sahdev , CEO of ODigMa, said, “ODigMa  is pleased to be joining forces with Infibeam, one of the most innovative and leading e-commerce platform provider and retail company in India. With the largest footprint of merchants in India using Infibeam’s technology platform, we are excited to build tools and processes to deliver transformational marketing services for SMEs and Enterprise clients by attracting the best talent in the industry.”

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ODigMa is one of the leading and fastest growing online marketing companies in India and it has grown rapidly since inception in 2011, with more than 400 client base and over 100 employees and partners who will be part of Infibeam post acquisition. We will now offer our clients end-to-end solutions that include e-commerce platform development and maintenance. digital and mobile marketing solutions which include search engine optimisation, web designing, web development, media planning, search engine marketing, social media marketing, mobile marketing solutions, mobile application development and performance based marketing solutions.

The addition of ODigMa skills and capabilities in eCommerce and leading digital platform  such as search engine optimization, social media marketing, Facebook marketing, Twitter marketing, You Tube, Linked-in, Apps development, E-commerce platform development& management, supported by Infibeam’s ecommerce industry depth and global delivery capability, will further address the most pressing needs of today’s SME’s  in the midst of a digital transformation in marketing.

About Infibeam

Founded in 2007 and headquartered in Ahmedabad, Gujarat, Infibeam (www.infibeam.com) has grown to becoming one of the leading online retailers in India. Infibeam offers one stop online shopping solution for customers and one can search and shop anything to buy across the 32 retail product categories. The company endeavors to maintain lowest  prices for consumers everyday. Infibeam and trusted merchants selling on Infibeam.com offer millions of products in categories such as Books, Movies, Music, Mobiles, Electronic Gadgets & Computer, Apparel, Jewellery, Footwear, Home furnishing  & decor, Toys & gifts, Auto accessories, Wellness & health care and many more. Another remarkable platform BuildaBazaar was launched in 2011 with the objective to offer technology platform through which any retail brand big or small can build its own web store in just few minutes. Today, BuildaBazaar is hosting more than 20000 retail stores online over its platform

About ODigMa:

HQ in Bangalore, ODigMa is one of the leading and fastest growing online marketing companies in India. Started in 2011, ODigMa has relied on providing a data driven, measurable and performance based approach.  ODigMa has created record sorts on Facebook Marketing for its client setting an benchmark for social media branding and promotions. ODigMa has client base of over 400 brands  to name few  are Myntra, MakeMyTrip, Airtel, MTS, Marks & Spencer, Aditya Birla Group, HiDesign  and  Philips

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Mohit Bansal(23) is B.Tech in Electronics and Communication Engineering from Indian School of Mines, Dhanbad, India. He has interest in business and entrepreneurship and has published couple of research articles. He is also associated with various NGOs. He is with Techaloo when it was just in concept stage. The Techaloo site was not existing even then. Currently Mohit is working with Mu Sigma as a Business Analyst Profile.

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