Interview with Founders at youth magazine www.cupidspeaks.com

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Author: Dev

Cupid Speaks is a Youth-Magazine website.They started as a blog and news site and now they have turned into a giant website in the youth.

Have a look on the details about cupidspeaks.com and the journey of entrepreneurship.

Name: Cupid Speaks- An online youth platform
Company: Cupid Speaks Media
Website: http://cupidspeaks.com/
Linkedin: http://www.linkedin.com/groups/Cupid-Speaks-Indias-Youth-Platform-3884056
Twitter: http://twitter.com/#!/cupidspeaks
Facebook: http://www.facebook.com/cupidspeakscom

Dev: How the entrepreneurship journey started? Or who inspired you to start business?
Akshita and Ankul:Sometimes things happen all of us a sudden and remain for life. Cupid Speaks was one such suddenly happened thing to us. Akshita (co-founder) was a freelance journalist working with a lot of daily papers. She one day realized that there had to be a more open and transparent medium for appreciation because even the youth paper of the big publications worked on their rules. Often deserving people could not make it to the front page stories because of their looks. This was something totally not acceptable. Akshita and Ankul (founders) then had to do something different where only quality and talent mattered. CS (as Cupid speaks is called) was born to promote talent and to give it a platform. Akshita’s personal blog was then turned into a writing portal and now a webzine.

Dev: Share some info about your products and services here.
Akshita and Ankul:We work with new start-ups like us to help them and us grow together. We work on online marketing. We offer many new and innovative concepts of marketing. Social media is at it’s highest boom right now and being in the digital space, we at Cupid speaks are building strong social and digital arena. We are into social media and digital marketing with our network of websites.

Dev:What was the vision mission of the company? What exactly you wanted to do when you started your business?
Akshita and Ankul:We aim on being one of the biggest volunteer platform ever. We wanted a portal which is open to everyone. We want it to be a platform that is easily approachable by everyone.

Dev:What kind of difficulties you had faced while starting/doing business?
Akshita and Ankul:Every start-up has a lot of struggles and probably that is why it is called a start-up. We had a lot of difficulties like connecting to the right kind of people, convincing people with our name and also getting the right kind of leverage in the market. We had competitors who are 3 years old in the business and have already made a mark. Our audience was loyal to all of them. Our biggest struggle was to carve out an audience for our own niche.

Also, even our own friends were not convinced with our name, considering every webzine and web magazine had a prefix of “Youth” in it. But then, as we say, Cupid speaks is both our identity and our USP.

Dev:Share with our readers about discovery period when you were facing difficulties in your business?
Akshita and Ankul:When we thought that we are getting lost in the big dotcom world we met some like-minded experienced people who helped us understand the industry in a better way and helped us get out of the tough challenges. Things are tough when you are alone but even a shoulder of support does it’s bit.
Once we started to get heard we got on to trying different things before CS reached what it is now. Though we have still not made the mark that we had set for ourselves, we have now made an impact which we have to take further with us.

Dev:Share with our readers about your experiment period after discovery period?
Akshita and Ankul:In the experience period we launched couple of sub-portals and sub concepts which helped us to know what sells and what doesn’t, what is appreciated and what is not! These helped us to understand the likes and dislikes of readers and internet users and also these sub portals helped us know everything about existing online.

We had come up with niche portals for a lot of lifestyle topics and made our TG for it. We would now integrate all of these niche portals with Cupid speaks making it a larger web network.

Few things that we would like to say about our experiment period:
Passionate people can make a lot of difference
The web has a lot to learn
Everyone is a master online
Digital marketing is here to stay for long
Your idea can make all the difference

Dev:What are your future plans? Or now what is your vision for next five years?
Akshita and Ankul:We focus being the voice of youth and at the same time expanding to the elderly and bridge the gap they face.
We are building our own digital media network with a big and strong social media arm. We would be providing digital marketing services to webzines and brands like us. We are also working on a unique concept surrounding blogs and bloggers. This one will be our claim to fame 

Dev:What will be your advice/suggestion for new entrepreneurs for starting new business?
Akshita and Ankul:Well, we too are in our start up and struggling phase but we would like to say that “You have not lost until you quit”, so do not quit, rather give it your best shot and make your idea grow like a baby. Also invest in people more than anything else because what a passionate and hardworking person can do to your idea, can take it to heights.
And yes, for sure

“Dream, dream to achieve”.

Founders:
Akshita Jain
Ankul

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Mohit Bansal(23) is B.Tech in Electronics and Communication Engineering from Indian School of Mines, Dhanbad, India. He has interest in business and entrepreneurship and has published couple of research articles. He is also associated with various NGOs. He is with Techaloo when it was just in concept stage. The Techaloo site was not existing even then. Currently Mohit is working with Mu Sigma as a Business Analyst Profile.

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