Launching – Aims to tackle trust issue in SEA

37423742a1 Announces Launch – Aims to Tackle Prevalent Trust Issue between Consumers and Online Merchants in Emerging Asian E-Commerce Markets

• is an open review community for Asian consumers to identify trustworthy and reliable online companies
• Online companies can use’s tools to authentically display customer satisfaction with reviews leading to increased conversion and better Marketing ROI
• Launches in Singapore, Malaysia, Indonesia, Philippines, Thailand, Hong Kong and India
• Backed by Asia Venture Group

Malaysia based today announced the launch of its open review community that helps Asian consumers identify trustworthy and reliable online merchants. The company aims to eliminate the prevalent trust issue between online companies and consumers in the region.

Today, consumers in Asian emerging markets visiting e-commerce sites have no means of validating the merchant behind the respective site and whether they are actually trustworthy and reliable”, says Co-Founder and Managing Director Frederik Krass. In many cases that would lead to the consumer not placing an order with that merchant or online at all, but rather sticking to traditional offline retail channels, Krass adds. aims to become leading consumer review platform for Asian online consumers to check and actively review online merchants.

On the merchant side, offers a comprehensive Software-as-a-Service toolset for online retailers and other online businesses to collect, display and share authentic customer reviews starting from USD11.95 per month depending on the number of orders.

International studies show that displaying third-party validated, authentic customer reviews can increase the order conversion rates in the range of double digit percentages, which of course represents a massive increase on marketing ROI for companies using those reviews. “Jeff Bezos of Amazon once said ‘Reviews are the joint single biggest conversion factor along with price,” Krass added. “We want to increase the transparency in the market and help consumers differentiate between the good merchants and the bad merchants. For good merchants that will mean they will be able to make more revenue using”

About ( is an open review community that helps Asian consumers identify trustworthy and reliable online merchants. The Hong Kong and Malaysia-based company offers online merchants a comprehensive SaaS toolset to make more money and increase Marketing ROI by displaying authentic and third-party validated customer reviews. It was founded in September 2013 by German co-founders Frederik Krass, Philip Knuth and Malaysian Adam Leow Kah Thong with the support of Asia Venture Group.

About Asia Venture Group
Asia Venture Group Sdn. Bhd. ( is a hands-on, private internet holding company that focuses on long-term value creation in South East Asian online markets. It was founded by German serial entrepreneur Tim Marbach beginning of 2013 and operates across South East Asia with headquarters in Kuala Lumpur, Malaysia.

Mohit Bansal(23) is B.Tech in Electronics and Communication Engineering from Indian School of Mines, Dhanbad, India. He has interest in business and entrepreneurship and has published couple of research articles. He is also associated with various NGOs. He is with Techaloo when it was just in concept stage. The Techaloo site was not existing even then. Currently Mohit is working with Mu Sigma as a Business Analyst Profile.

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