McAfee Study Reveals Majority Of Indian Adults Share Intimate Details Via Digital Devices

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Polled Indian respondents also trust their partners; not to share the content of their sexually explicit text messages, emails or photos. Only 5%-6% are mistrustful of their partners. Conversely, half of surveyed Indians (50%) shared their passwords with an ex, but were cautious enough to change the password when they break-up (89%)

McAfee, the leading global security technology companyreleased India specific findings from their 2014 Love, Relationships& Technologysurvey. For a second year in a row, the company examined how Indian consumers are sharing and storing intimate data on their mobile devices, especially with current or former significant others. The study highlights how sharing personal content such as suggestive texts, naked photos, suggestive video and passcodes on these devices can potentially lead to cyber-stalking and the exposure ofprivate content leaking online. Some of the interesting India data points include-

  • 90% of women in the age group of 18-24 were found to have received personal or intimate text messages, emails or photos on their mobile device out of the 67% polled respondents
  • While sharing content, more than half of the polled Indians send sexts or sexually explicit text messages (79%) or personal or intimate text messages, emails or photos (70%) to their friends
  • One third of the Indian respondents (68%), have checked their partner’s mobiles to check out their messages and photos
  • 44% of people admitted to cyber stalking or following their significant other’s ex on Facebook, Twitter or Instagram

“The indiscriminate usage of mobile phones to share photos and videos reiterate the realities of digital privacy-or lack thereof.”said Rupa Roy, Marketing Head – India and SAARC, McAfee. “Ultimately, users are increasing the risks of these photos becoming public and possibly jeopardizing their identity and reputation. It is critical therefore to take proactive measures to make sure their personal data is safe and secure.” she added.

McAfee advises consumers not to share passwords or codes for mobile devices with others to help keep their content secure. Mobile users should avoid using weak passwords that can be easily determined such as birthdays, numbers in a row or repeat numbers for their devices. Rather, six-digit passcodes and words translated into numbers using your mobile keypad are stronger and should be utilized. Users can protect all of their data through security solutions such as McAfee® Mobile Security, available for both iOS and Android, which comes with many features to help keep your private information private-even in the event your device is lost or stolen.

 

Additional India findings from the survey include:

Indians are not cautious when it comes to sharing information

  • 90% of women in the age group of 18-24 were found to have received personal or intimate text messages, emails or photos on their mobile device out of the 67% polled respondents
  • Indian women outrank Indian men in
    • sending personal or intimate text messages, emails or photos (59%) and
    • Filming sexual video content (30%)
  • While sharing content, more than half of the polled Indians send sexts or sexually explicit text messages (79%) or personal or intimate text messages, emails or photos (70%) to their friends
  • Sharing content on social media – posting photos (72%), online messages (62%), posting videos (35%) – to celebrate Valentine’s day is the new norm

Type of information shared with partners

  • Sharing their mobile phone content and email account details is a well-accepted trend amongst  polled Indian audiences
    • More than 66% of them share their mobile content and 72% share email account details with their partners.
    • Around half of the polled Indians (48%) also share bank account details with their partners. In a similar survey done by McAfee in 2013 on the same topic, it was found that 63% of the polled Indians shared bank account details with partners online/phone.
  • Indian respondents are privy to highly personal details of their partners
    • 70% know their partner’s bank account details
    • 72% know their partner’s Facebook details
    • 82% know their partner’s email account details
  • Polled Indian respondents also trust their partners; not to share the content of their sexually explicit text messages, emails or photos. Only 5%-6% are mistrustful of their partners.
  • Conversely, half of surveyed Indians (50%) shared their passwords with an ex, but were cautious enough to change the password when they break-up (89%)

Spying on partners

  • One third of the Indian respondents (68%), have checked their partner’s mobiles to check out their messages and photos
  • Out of 96% of surveyed Indian who are on Facebook, 31% check their partner’s activities by logging into their partner’s profile.
  • 43% of Indian respondents track their partner’s ex on Facebook
  • Misuse of partner’s risqué images post break-up is terrifying.
  • Of the surveyed Indians, 28% respondents have had an ex who threatened to release their risqué images online but did not go through with it. While 17% have had an ex who carried out the threat

Cyber Stalking

  • 44% of people admitted to cyber stalking or following their significant other’s ex on Facebook, Twitter or Instagram
  • Interestingly, it’s majorly ‘women’ who carry out the above mentioned revengeful acts – which is mostly because their partner cheated on them (47%)

Storing sexually explicit data on phones

  • A good chunk of ‘sexts’ or sexually explicit text messages as well as personal or intimate text messages, emails or photos reside on the mobile device of Indian respondents
    • 83% of respondents in the age group of 45-54 have saved, stored or archived sexts or sexually explicit text messages that they sent to someone, on their mobile device
    • 80% of respondents in the age group of 35-44 have saved, stored or archived personal or intimate text messages, emails or photos that they sent to someone, on their mobile device
  • Half of the polled Indians (53%) ask their partners to remove objectionable content once the relationship was over
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Mohit Bansal(23) is B.Tech in Electronics and Communication Engineering from Indian School of Mines, Dhanbad, India. He has interest in business and entrepreneurship and has published couple of research articles. He is also associated with various NGOs. He is with Techaloo when it was just in concept stage. The Techaloo site was not existing even then. Currently Mohit is working with Mu Sigma as a Business Analyst Profile.

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