MySmartPrice harnesses the power of WhatsApp to help Indian shoppers


MySmartPrice, India’s leading shopping research platform has launched a path-breaking service which facilitates mobile users to compare prices and discover the best price across a wide array of mobile phones and electronics using the WhatsApp application.

Any consumer who has the WhatsApp application on their mobile phone can avail this service and send a message to 9332222222 with their query to get an instant reply with the price details of products offered by various ecommerce players. Designed to be user friendly and seamless, this feature can be accessed by people from any part of the country for a quick price comparison of product categories via WhatsApp.
Most online shoppers spend as much as a month researching on the electronic products they buy. In case of mobile phones buyers spend close to 30 days asking friends and families on suggestions and are often in the need of a quick reference for prices. Whatsapp App is the ideal solution for such users as the App is today available on almost all basic smartphones and is also free to use.  India being still heavily reliant on 2G internet, Whatsapp messages give a convenient way to send information to the phones in a matter of seconds. For the users who are already availing free Whatsapp packs from various Network providers the MySmartPrice Whatsapp search provides a super quick and free way to get the best prices.

Mr Sulakshan Kumar, Co Founder, MySmartPrice said, “Today, more than 10 million users across India use MySmartPrice on a monthly basis to make their shopping decisions quick and easier. The growing number of users is not merely a reflection of our popularity but an indication of our constant endeavor to introduce best-in-class services to our patrons. Considering the growing popularity of WhatsApp in India and world-over, I am certain that this new feature will become a phenomenal success and facilitate people in making not only the right choice but a ‘smart’ choice.”

my_whatsappA recent survey states that 75% of today’s youth prefer social media, whatsapp and instant messaging tool for communication.  Whatsapp alone clocks around 600 million active users every month.  In India, the number of active Whatsapp users is more than 50 Million, beating most Android/ iOS Apps. The unique feature of MySmartPrice is poised to find high usage primarily among the youth as it provides the requisite product information instantaneously on their mobile phones.


MySmartPrice currently has a traction of 10 million unique users per month, listing more than 200 product categories from over 50 online stores in India.


About MySmartPrice

MySmartPrice is a leading price comparison-shopping platform in India enabling consumers to discover the best products across a wide array of categories that include Mobiles, Electronics, Computers, Fashion and Lifestyle, Cameras, Books, Appliances and Personal Care. Founded by Sitakanta Ray and Sulakshan Kumar, who gave up their corporate careers to become entrepreneurs, MySmartPrice aspires to become a destination site with the goal of creating the best online shopping research and discovery platform. MySmartPrice aims to bring all e-retail stores and products on to a single window, which gives shoppers a wider choice of products when looking for merchandise online.

The company recently raised Series A funding of $1 million from Helion Venture Partners and Accel Partners.


Mohit Bansal(23) is B.Tech in Electronics and Communication Engineering from Indian School of Mines, Dhanbad, India. He has interest in business and entrepreneurship and has published couple of research articles. He is also associated with various NGOs. He is with Techaloo when it was just in concept stage. The Techaloo site was not existing even then. Currently Mohit is working with Mu Sigma as a Business Analyst Profile.

One Comment

  1. Janny says:

    I have use this whatsapp feature, it is amazing way to save money.

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