Safetykart.com – One stop for your safety, prevention and protection products

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India is flooded with e-commerce stores ranging from daily needs to luxury items but none of them is focused on safety. ‘Safety’ is a broad term, associated with a sense of security in knowing that one will never be stranded. It endeavours to be a provider of assurance. Assurance that comes from knowing that you are in control of situations, however big or small they may be. So be it a pepper spray that scares away rouges or a flashlight that lights your path, Safetykart.com provides high quality products that give you a sense of assurance – and more than a product, they offer you solutions. It is a space that seeks to be your go-to destination when planning a hike with your friends or when taking up safety measures to baby-proof your house.

Based out of West Delhi and Gurgaon, the journey of Safety Kart started in 20 Dec 2012 with the conceptualization of Idea to provide an option to consumers to lead a “better and safer” life. They were ready with there test platform by Feb 2013 and went live with Beta Site in Aug 2013.

Initially the entire venture was funded by SRV Damage Preventions Pvt Ltd. Subsequently the business moved under a separate legal entity, Safetykart Retail Pvt Ltd.

While starting, there objective was to become a 360 degree safety advisor to their customers. As of now they are adding value added services to their portfolio such as child proofing & auditing, training to corporate houses on safety and occupational hazards, etc. with a prime objective of providing a superior customer experience with a notion of safety and prevention.

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According to Vikas Bagaria, Founder & MD @ SafetyKart, motivation to move into the world of entrepreneurship was majorly driven by the sense of having and opportunity to make a difference to the society. According to him an entrepreneur has a chance to make a positive impact on the society.

Main hurdle for them was lying in the opportunity itself. According to Vikas, “The concept of safety in India is still evolving and we had to spend a lot of our efforts and resources in building awareness. And we continue to do so. Here’s where we see the big opportunity, as this is quite un-explored segment”

They have partnered with various security brands in various categories and looking forward for new, unique, innovative safety products that can make a difference to the consumer’s life by making his/her life more secured.They have a dedicated team responsible for product identification and selection – based upon quality, functionality, usage under Indian conditions, consumer behavior and needs.
Yes, we are always on the look-out for new, unique, innovative safety products that can make a difference to the consumer’s life by making his/her life more secured.

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The management also announced the joining of Mr. Partha Sarathi Guha Patra, former Senior Vice President & Head – Corporate Affairs at Wipro Limited, as the Director and Co-Founder of Safetykart Retail Pvt Limited. He is also an active member of several committees of independent trade associations, industry chambers and certain government bodies.

 

Mr. Partha Sarathi Guha Patra says,”With time both society and individuals will have increasing recognition of their safety needs. Investing in safety requirements for a safe & secure life is like investing in life insurance. Recent trend shows increasing number of people planning for their safety. I am confident about the opportunities that exist in the domestic market. We at SafetyKart.com aspire to promote the concept of safe living by providing solutions to protect from potential dangers, risks or injuries. Besides offering innovative and unique safety products and services, we also plan invest in educating and building safety awareness of our communities. Our vision is to become a 360 degree safety advisor to our customers”.

 

 

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Mohit Bansal(23) is B.Tech in Electronics and Communication Engineering from Indian School of Mines, Dhanbad, India. He has interest in business and entrepreneurship and has published couple of research articles. He is also associated with various NGOs. He is with Techaloo when it was just in concept stage. The Techaloo site was not existing even then. Currently Mohit is working with Mu Sigma as a Business Analyst Profile.

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