Social Media Success Key For Startups

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Social Media is a big concern for startups, when we think to start a business our first task is to create the FB page.
But presently, the question has changed. Earlier it was that “Are you on social media”? but now it has changed to “Whether I am doing it right”?

he Awareness bi-annual State of Social Media Marketing report shows that more than half (57%) find showing ROI a challenge.

Are you able to capture and quantify the conversation and what the consumers are talking about you? According to me what users are talking about competitors is most important than what they are talking about you.

Social media SMBs are concerned that their customers will leave them behind if they don’t interact with them on social media. And that is a valid concern: 93% of Americans (of all ages) believe that a company should have a presence on social media sites and 85 % believe that these companies should use these services to interact with consumers. (Cone Business Social Media Study.)

1. Listen to the Conversations

Whether you participate or not, people are talking about their activities, likes and dislikes online. They’re sharing information – more information than we’ve ever had access to before. Take advantage of this amazing opportunity. Tap into these conversations and listen to what your customers are saying about your company, your products and service and about your competitors. This Social Intelligence is worth its weight in gold.

As people become more connected and able to share information easily, reliance on a friend’s opinion has only increased. We like to share and discuss our ideas and get feedback from people “just like us.” There is indeed a value to a Facebook like or a Twitter follower. So you have to learn how to build that community. It starts with listening to the conversation. It doesn’t have to take a lot of time, as small business owners haven’t much to spare. Tap into easy-to-use dashboards like NetVibes or monitoring tools like Icerocket, HootSuite and SocialMention.

2. Be Strategic

Don’t just dive in because everyone else is doing it. Unless you know exactly what you’re doing, social media can be a huge waste of time. Once you have some data to work with, set your social media goals so that they meet the needs of your audience and support your business objectives. Make them measurable – like increasing the number of influential bloggers who mention your brand by 50% in the next 6 months – so that you can track your progress and report ROI. Based on the intelligence step, decide which social platforms are best for your business. This allows you to focus your resources in the right places so that you do get ROI.

3. Get Trained

The number one reason businesses both large and small struggle with social media is a lack of knowledge and skill. Take a course or better yet, find a mentor or a social media coach who can help you and your staff understand how to produce results for your business. Coaching means they are working with you while you implement the program. You can bounce ideas back and forth and they can course-correct you before you go too far down the wrong path. Learn how to use Facebook, Twitter, YouTube and Pinterest effectively. Develop a content strategy with your coach that reaches the right people with the right messages on the right social media sites. Research conducted by MetrixGlobal on coaching at Fortune 500 companies showed that high- quality coaching produced a 529% return on investment, as well as delivering significant intangible benefits to the business. A good social media coach can do the same for your small business.

4. Create Optimized Page

The studies has shown that people are most likely to connect with the owners than the businesses, what I want to point out here that try to individualize the page.For FB it is ok to use logo, but for other platforms use the personal avatar. It is generally observed that you don’t give the complete information on your social media platform, I have come across various FB pages that they write only one linear intro on there About Us tab.

5. Invite you peers

Though it is not possible for google or twitter, but while you are using FB or Linkedin you have options to accept the new connections. If you will welcome them, they will feel that you value them and you are receptive.

6. Put Out High Quality Content

If you want to appear to be professional online, you need to post your own blog posts, as well as articles written up by others, and compelling, informative images, and mix it up and make sure 80% of it is in your own niche. The other 20% can be non-niche related and in fact it is recommended because this way you can reach out to others who may share different interests that could be interested in joining your network.

7. Keep Negativity and Controversial Material at Bay

One thing that is a huge turn off to people is negativity such as complaining and cursing. We all have bad days but it is best to keep it off of your social networks as vents will turn people away from you. Do not share controversial, adult, political, religious and graphic material because that will also turn people away from you. The only time this is an exception is if you have a Facebook page that is specifically for any of that described. However, keep it off of your profiles. People are looking at the profiles of business owners and what you put out there can make you or break you.

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Mohit Bansal(23) is B.Tech in Electronics and Communication Engineering from Indian School of Mines, Dhanbad, India. He has interest in business and entrepreneurship and has published couple of research articles. He is also associated with various NGOs. He is with Techaloo when it was just in concept stage. The Techaloo site was not existing even then. Currently Mohit is working with Mu Sigma as a Business Analyst Profile.

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