South Africa’s Booming Start-Ups


For entrepreneurs wishing to launch their own business, deciding exactly where to set up business can be a difficult decision to make. Many businesspeople, however, are slowly cottoning on to the benefits of setting up shop in middle-income, developing countries, taking advantage of cheap business rates, rising incomes and levels of growth largely unseen in the developed world. South Africa, the second largest economy in Africa after Nigeria, is one of these countries, and has recently become a hub for eager start-ups. Here are some to watch out for.


mellowWith the traditional licensed taxi model under attack globally from services such as Uber, local companies in cities across the world have been taking stock of the situation, trying to secure local client bases prior to the introduction of multinational services. Mellowcabs, however, is doing things differently to companies such as Uber and Zapacab, offering free last mile transportation to customers, the cabs themselves being environmentally friendly bicycle taxis!


yeboyesWorldwide, the online gambling industry has never before experienced as much growth as it is doing now, and naturally this huge potential for profit has meant many new start-ups have tried to wrestle their slice of the takings; Yeboyescasino being one of them. South Africa’s favourite new site has been doing very well recently, providing an increasingly large client base with all manner and variety of casino games and other entertainment products.

Gust Pay

gustpayWearable technology has been toted as the next big thing for quite a while now, and although the craze is nascent in South Africa, companies such as Gust Pay are already gearing up to provide services via smartwatches and the like. The company’s NFC wristband allows customers to pay for goods and services via a mobile payment app, and being able to also access GPS coordinates, maps and scheduling applications. Pundits are waiting to see how well this technology can be used at large scale events in the future after the company’s successes during Cape Town’s 2013 Rocking the Daisies festival.


snapscanAn app likely to come into conflict with the above start-up, SnapScan is another innovative South African payment company that is making all the right decisions. The app allows users to pay for things by simply opening the app, scanning the QR code on the bill, entering the amount one wishes to pay and confirming all of this with a four digit pin. Easy, incredibly fast, and likely to be a boon with companies tired of more expensive credit card payment systems.

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