The Product or The Belief in the Product..Which is Important?


I heard many young entrepreneurs saying,”Will my product be successful in the current competition?”
“Is my product competent enough in the current market?”
“Will consumers accept my product?”
“Will the new edge technology be digested by the consumer base?”

I always suggested them to believe in what they do.One’s belief in the product is more important than what the product.

The below incident took place on 21 January,2009 when Steve Jobs announced his medical leave of absence.The first question Cook was asked during his inaugural conference call with  investors whether Cook might replace Steve Jobs permanently and how different the company will be from the starting of his tenure.Cook did not respond with a detailed view of their tech-savvy products but recited an impromptu,unscripted statement what everyone at Apple believed.

“We believe that we are on the face of the earth to make great products, and that’s not changing,” Cook declared.

“We believe in the simple not the complex…We believe in saying no to thousands of products, so that we can really focus on the few that are truly important and meaningful to us,” he added.

“We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in ways other cannot…And I think that regardless of who is in what job those values are so embedded in this company that Apple will do extremely well,” he concluded.

By these above statements we can clearly understand it is the belief in our product that enables us to scale new heights.Belief in the products….If there is any principle many leading organizations follow,then it is this one. Apple, Southwest Airlines, USAA, Cirque du Soleil, the Marine Corps, Pixar — invariably outperform their rivals, it is that only principle.

Roy Spence,co-founder of GSD&M,explains the beliefs behind many organizations he studied and worked with over his life time,from BMW to Whole Foods Market to Southwest Airlines.These organizations are built around strong business models,outstanding products and services,and clever (smart ) advertising.But,behind every great company there is an authentic sense of purpose-“a definitive statement about the difference you are trying to make in this world”….
Just believe in the change you are going to bring in this world and your product will go to make history.

Once a leading Automobile Business Giant told,”If I would have asked my customers about their dream product,their answer would have been “A FASTER HORSE”.But,I created this automobile and presented it to them.They were really enthralled.Most of the times consumers don’t k n ow what they want.You need to show them their products.You need to make them believe that we provide them with much more better products.”

So,believe in your product and you can make history.
Excerpts from HBR.

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