Vinayak Warke joins CommonFloor.com as Vice President-Marketing

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CommonFloor.com, India’s leading real estate portal, announces the appointment of Vinayak Warke as the company’s new Vice President – Marketing.

In his new role, Vinayak will be spearheading CommonFloor.com’s marketing initiatives at several levels including Product Marketing, Brand building and Management. He will also be instrumental in increasing site traffic through online and offline marketing initiatives, boosting user base growth, market expansion and will also provide marketing support to the sales team.

Speaking on his appointment, Mr. Vinayak Warke said, “The digital ecosystem is witnessing a spectacular boom. CommonFloor.com is poised for rapid growth in the property portal industry, with respect to its innovative product offerings, technological edge and traffic growth, and I’m delighted to be a part of that journey. The organization is as young and dynamic as its co-founders, and I am looking forward to taking CommonFloor to the next level.”

Talking about his future plans for CommonFloor.com, Mr. Warke specified that he would be working towards enhancing the efficacy of structures and processes, and work towards putting in new ones if required. With regard to channelizing all marketing resources in the same direction, he said that he would bring in a synergy between the various marketing teams at CommonFloor.com. He also plans to engage in internal and external team building with the objective of the bringing in the right and necessary skill sets and expertise.

Speaking on the occasion, Mr. Sumit Jain, CEO and Co-founder of CommonFloor.com said, “We are happy to have Vinayak on board, who brings with him over 16 years of leadership experience. We look forward to his expertise and business acumen to build on the immense opportunities that the industry has in store.”

After graduating as an Engineer from the University of Mumbai, Vinayak specialized in Marketing for his Masters in Management Studies from Jamnalal Bajaj Institute of Management Studies. Prior to joining CommonFloor.com, Vinayak was heading the Marketing and Sales for BGG Information Pvt. Ltd., a subsidiary of “Which?”, UK. He has also previously held managerial positions with Bennett Coleman & Co. Ltd., Sony Entertainment Television, Ogilvy & Mather, UTVand Walt Disney India. 

About CommonFloor.com:

commonfloor1Launched in 2007 by Sumit Jain, Lalit Mangal and Vikas Malpani, CommonFloor.com, is an innovative online service that combines property search, apartment management and vendor management and caters to a person’s complete residential requirements.

From searching for an apartment to facilitating interactions within an apartment community on the ‘CommonFloor’ platform, to connecting one to relevant service providers, the portal is dedicated to meeting all aspects of consumers’ needs around their home. CommonFloor.com is currently present in 120 cities and has over 85,000 communities listed with it, which constitutes more than 50 Lakh homes. The company has been funded by Accel Partners and Tiger Global.

 

 

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Mohit Bansal(23) is B.Tech in Electronics and Communication Engineering from Indian School of Mines, Dhanbad, India. He has interest in business and entrepreneurship and has published couple of research articles. He is also associated with various NGOs. He is with Techaloo when it was just in concept stage. The Techaloo site was not existing even then. Currently Mohit is working with Mu Sigma as a Business Analyst Profile.

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