We are here just to pursue what we are passionate about – Amit Varshney


Aayaam Labs is incorporating “Lab” in its name. Asking about it, Amit (Founder of AayaamLabs) says, “We are here to do experiments, some for fun some for work. Some are successful others don’t work for that particular instance. So we have created an ecosystem like a lab where we research on each and every pixel. And we love the word lab when it comes with Aayaam.”
‘Aayaam’ is a Hindi word which refers to ‘dimension’ and ‘Labs’ stands for an ecosystem where geeks can experiment to ‘change the world’. Hence the tagline reflects company’s work “Recreating Dimension”. Now a days there are very few startups who focus on building a product which is truly unique, usable and original and which may serve to the mankind. Aayaamlabs tries to innovate things which are sometimes out of box solution. Aayaamlabs’ corporate site is one of AayaamLabs’ benchmark.

Techaloo got an opportunity to have a chat with Amit, Founder of AayaamLabs. Here is the detailed interview with Amit, a really inspiring story.Apart form doing experiments in his ‘Lab’, Amit also runs a blog to share his experiments with entrepreneurship; you can follow the blog at www.amitvarshney.com.

Techaloo : When did you launch Aayaamlabs?
Amit : Aayaamlabs launched in Oct, 2013 but officially registered on 7thJune, 2013 though initially it was in our heart back from the college days.. It took almost a year to shape up Aayaamlabs. In this short span of time we have had some major breakthrough through which we created our decent existance on the web.

Techaloo : What was your vision/mission while starting?
Amit : We don’t believe in mission/vision of the company or self. We are here just to pursue what we are passionate about and to give platform to those who share the same feeling. Amit boasts of his creative ideas and deals with clients whereas Priyanshu is great at his development and visionary sense. So we met to build some good stuff that can enhance user experience. And there is a line of a very famous entrepreneur Jason Fried “The Only Mission Statement That Matters: Solve a Real Problem.”

Techaloo : How did you get this idea of starting Aayaamlabs?Let us know about things that inspired you to open such a startup.
Amit : We are not happy with the current status of the big IT companies’ principles and ethics of employment. Neither are we satisfied with what they are using on the Internet. Whether it is an app or a website or any other desktop application. There are lots of services which we can provide to the industry better. Amit was looking for a business partner since his college days who can share the thoughts that he did. And the day came when Amit and Priyanshu met at Amit’s house through a common friend and fortunately there was a power cut (I am thankful to the Govt. for that power cut). That whole night Amit and Priyanshu shared their ideas and thoughts. That was the turning point in their lives. Instantly there was a spark in Amit’s mind that together they can do something, something that two insanely passionate entrepreneurs can do.

Techaloo : Have you got any kind of funding?
Amit : No, we believe in bootstrapping and delaying fund raising. We are working on some great apps prototyping. Once we are finished then probably we will look for any funding.

Techaloo : What are the services provided by Aayaamlabs?
Amit : There is vast range of services that Aayaamlabs offers which includes Brand Imaging of companies, from logo concept building to stationeries, merchandising to printing. We also offer website design and development, iOS and Android app development, game development, you name it.

Techaloo : Are you providing solutions to other startups as well?
Amit : Yes we are, startups are in actual need of our services. Actually, startups need their brand to be effective and unique, which we can do very well from our brand imaging solution. They initially have limited resources, so they are looking for additional hand to build their brand, website etc. It hardly matters whether the startup falls within the IT industry or not, we can help them out. In a very short span of time Aayaamlabs has a vast range of clients from eBay top vendors to Real estate tycoons, from Airline company to Event management companies, from online Ecommerce store to Software Development Company. We cover wide range of startups as well as established business icons.

Techaloo : Can you provide details about “Freebies” section?
Amit : Freebies section fall under our experiments blog i.e. experiments.aayaamlabs.com. As stated earlier, we experiment a lot, through which we can extract some good designs, PSDs and code snippets for budding designers and developers. This section is free to download. At present, we have only PSDs in freebies section but we are almost ready to introduce code snippets which can be used to reduce the time and effort of developers. We are also planning a tutorial section.

Techaloo : If someone has a great idea, how can he contact you?
Amit : That’s great. We are always eager to build a real great product. If someone has a great idea, they can very well contact us on facebook/twitter/mail/skype etc. There are many channels to communicate with us.

Techaloo : What are the greatest solutions, developed by you?
Amit : We have some great achievements that we are boasting of. On design end, we have a success story. There is a Real estate tycoon who was ready to launch its plan in abroad but they were running short of time. They have an in-house creative team of 18-20 people which was unable to produce a brochure in time and as classy as the company’s brand in the world. So they wanted our services. It was really a tough task for us but we took that as a challenge. Our team worked for 20-22 hours a day and we developed an appreciated 50 pages of brochure from scratch, from write-up to design to print in 3 days, which is a milestone for us. On the development end we built a full-fledged website with an admin panel which is integrated with gmail. The admin triggers to fetch mail from gmail then these mails get posted on the website. These mails are basically the promotional newsletters. This all was achieved in just 6 days. The client was so happy with our dedicated team and we are proud of it.

Techaloo : Why do you give emphasis on the word “Small Startup” ?
Amit : We always want to be with our roots. We want that our client should always believe in the team of Aayaamlabs. We want our company structure to be horizontal rather than vertical so there is least time and effort to be utilized of a client to get his product done. We also believe that small team is more powerful to dent the universe than a huge crowd. Also it is very hard to channelize the energy and effort of a huge team. We would like a strong structure like that of Apple, Valve 37 Signals, which is structured like a startup, possibly the biggest startup on the planet.

Techaloo : What are your plans for next 3 years?
Amit : We are very much clear of what we are doing and where are we heading. Hire A+ player who are 10 times as efficient as any normal employee. Give big challenges to each other, which will lead us to produce the best of our work. And most importantly, make this a habit.

Techaloo : Any advice to wanna be entrepreneurs?
Amit : For all the budding entrepreneurs we have only one line which always keeps us awake all night long and keeps us motivated too. The line says “If you are running a startup you must know what sleepless nights are. And if you fall asleep then that is the time when you’re working on startup problems with your eyes closed.”
One more thing, you must start following the best entrepreneur in the world on twitter/ facebook, their own blogs. You can also follow my blog if you want some fresh article about entrepreneurship. (www.amitvarshney.com)

Techaloo : What do you think about techaloo?
Amit : I really appreciate the efforts put up, and the way Techaloo team is coming up. There are very few online magazines in India who actually target startups and encourage them. This is a very great platform for people like us to raise their voices to the world.

The Team
There are two founders of the company Amit and Priyanshu. Amit has a creative bone in is head and priyanshu’s exoskeleton is made of bits and bytes. They share too much of common traits including insanity. Amit did his bachelors and masters in Computer Applications from JSS Academy, Noida and Priyanshu did his B.Tech from IEC, Greater Noida. All the creative decisions and business development fall on Amit’s side and on Priyanshu’s side are all the development decisions.
aayaamlabs-snap-1Amit Varshney
priyanshu-v2Priyanshu Sharma

If you have a great Idea, you can contact “AayaamLabs”
facabeook: https://www.facebook.com/AayaamLabsDotCom

twitter: https://twitter.com/aayaamlabs

mail: info@aayaamlabs.com

Mohit Bansal(23) is B.Tech in Electronics and Communication Engineering from Indian School of Mines, Dhanbad, India. He has interest in business and entrepreneurship and has published couple of research articles. He is also associated with various NGOs. He is with Techaloo when it was just in concept stage. The Techaloo site was not existing even then. Currently Mohit is working with Mu Sigma as a Business Analyst Profile.

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