Yahoo Acquires Bread

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After continuous news of big fishes eating small fishes, Yahoo said on Saturday that it acquired tech company Bread, a URL shortner that allows users to design then target advertisments to readers who click on their links.

“Through this acquisition, we’re gaining a team of six engineers and product managers who will join our advertising technology organization in Sunnyvale,” a Yahoo spokesperson said.

Bread, which has already been shuttered, allowed users to make and insert ads that people clicking through to a shortened link’s webpage would have to view, according to media.

“When we launched Bread in 2011, our goal was to help social media influencers and publishers better monetize their online content,” the company said in a statement.

All Bread links will be viable until November 11, at which point the company says users should switch to another URL shortner, bit.ly.

Yahoo has been undergoing major changes since former Google executive Marissa Mayer became boss just over a year ago, notably acquiring what is now more than 20 startups including the billion-dollar buy of blog platform Tumblr.

Post from CEO of Bread

“When we launched Bread in 2011, our goal was to help social media influencers and publishers better monetize their online content. We built the first digital platform that delivered beautiful and engaging advertising across social media, desktop, and mobile devices.

In Yahoo, we found a company that shares our vision. We are thrilled to join Yahoo’s advertising team in Sunnyvale where we will be working on developing next-generation solutions for social and mobile publishers and advertisers.
For the next 30 days, until November 11, we will support Bread links that our publishers created in the past. We highly recommend our publishers swap out their Bread links with new links from bit.ly.

Also, as of today, we will be shutting down access to our core products, Bread Social and Bread Oven. We appreciate our partners’ understanding as our team makes the exciting transition to Yahoo.

We’d like to extend a special thank you to our investors, our friends, our families, and our partners who supported us unconditionally from the beginning.

Best,
Alan Chan
CEO “

 
 

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Mohit Bansal(23) is B.Tech in Electronics and Communication Engineering from Indian School of Mines, Dhanbad, India. He has interest in business and entrepreneurship and has published couple of research articles. He is also associated with various NGOs. He is with Techaloo when it was just in concept stage. The Techaloo site was not existing even then. Currently Mohit is working with Mu Sigma as a Business Analyst Profile.

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